A URL (website address) redirect takes a URL and points it to another URL because a page changed locations or to have a shorter URL for marketing purposes. For example, a redirect will change “oldsite.edu” to “newsite.edu” or UND.edu/oldpage to UND.edu/newpage. Redirects can be set up for individual pages or entire folders.
When possible, plan redirects to be reusable and to point to a landing page that contains links instead of requesting multiple redirects to individual pages.
For example: UND.edu/web-support (which redirects to campus.und.edu/campus-services/web-support) is preferred instead of requesting UND.edu/web-support-page1, UND.edu/web-support-page2, UND.edu/web-support-page3,etc.
Note: Most marketing redirects that redirect to a folder (or index page), will automatically pass trailing page/folder paths to the destination page. For example: UND.edu/web-support/blogs.html will pass the "blogs.html" path, resulting in a destination page of campus.und.edu/campus-services/web-support/blogs.html